The InnovAAte Approach

InnovAAte strives to develop simple solutions using scientifically formulated products with pure amino acids and electrolyte ingredients. There are no complex proteins, carbohydrates, fats, herbal extracts or any other substances that are on TGA scheduled lists or he WADA (World Anti-Doping Agency) list of banned substances.

To achieve these goals, we undertook extensive research to understand which amino acids are lost in the greatest quantities via sweat and urine during daily exertion. We then set about to develop solutions to match requirements.

Identify the high-demand amino acids and electrolytes for the body

There has been no guessing as to which amino acids might be helpful. We have measured what is lost during exercise and during the day. We verified the nature of the specific losses using computer modelling of daily metabolism.

We have identified six amino acids that are lost in disproportionately higher quantities than the other amino acids.

We were able to make sense of these losses by using computer modelling techniques to assess turnovers of proteins and amino acids by the body.

Understanding the impact of  limiting resources

Understanding metabolism is critical to the InnovAAte products. An analogy would be that if you are building an engine and you run out of cogs, then you cannot finish the engine and it will not work. It is the same with the body – if certain amino acid “parts” are in short supply, then you can only build a imited amount of the protein.

If just one key nutrient resource is in short supply, then this can limit the ability of the body to efficiently perform specific tasks.


Our products are designed to deliver a quantity of these high demand amino acids which may help replenish the body with the amino acids that were lost most from sweat and urine. We aim to restock these key important resources that are in high demand by the active body, which include six High-Demand Amino Acids (OptimAAte® and ElectrAAte®) and five high-demand electrolytes (ElectrAAte®)


Replenishment at the right time:

The operational theory for these products is simple:

  • Provide the high demand amino acids before, during and/or after exercise as feasible.
  • These amino acids are rapidly absorbed and can be used by the body as required to support exercise.
  • This is aimed at immediately countering the losses measured in sweat.

In turn, there will theoretically be less demand for the body to breakdown its own muscle proteins to supply the amino acids needed for exercise.

This is why usage of OptimAAte® and ElectrAAte® as directed may assist in the development of muscle mass and the product is useful before, during, or after sustained strenuous exercise.