Testimonial: It’s not often you know the designers and manufacturers of a product.  When InnovAAte came on the market with Tim  and Hugh at the helm, I knew I could trust the quality. I’ve been using OptimAAte  for months.  I started because I was feeling tired with sore muscles at the end of the day. …

Read More

During exercise, the body breaks down some of its own proteins via a process called “catabolism”. This process releases the amino acids needed to support exercise and recovery. However, the main demand is only on six amino acids – this means that the other 14 are not needed in such high quantities and because they…

Read More

Sweating is essential for cooling the body, but the process loses fluid and hydration is critical. Sweating also helps remove some waste products generated by the body. But did you know that you also lose electrolytes and amino acids when you sweat? To achieve hydration, you need to replenish fluid, electrolytes and amino acids to…

Read More

The new OptimAAte amino acid formulation provides the amino acids that are needed for exercise when the body needs them. This new generation product challenges the traditional pre-workout supplements that take a “shotgun” approach to nutrient support for exercise by including multiple components. These old-style  compositions include energy metabolites and plant extracts in the hope…

Read More

  Stephen trains regularly at the gym and has been using the OptimAAte amino acids to enable himself to push harder and achieve better recovery. Stephen explains how taking these amino acids has led to great improvements in his performance and recovery from the exercise. The OptimAAte product contains those amino acids that we lose…

Read More

This summer has been extremely hot and the challenge for maintaining good health is keeping up with hydration. When you are working in the heat or exercising, you can lose litres of sweat every hour and hydration becomes important . You can easily lose litres of fluid just sitting and surviving a day of heat…

Read More
Amino Acids Horse Study

Horses can easily lose 3-5L of sweat during a training or exercise session under warm conditions. This is an important process of evaporative cooling but it also involves losses of electrolytes, proteins and amino acids. The need for replenishment of electrolytes due to losses in sweat has been known for many years and is well…

Read More

Collagen is the most abundant group of structural proteins found in the body. Different types of collagen are found in numerous types of soft connective tissues including: Cartilage, ligaments and tendons Skin and muscle tissues Blood vessels Gastrointestinal tract Bones Evidence has emerged that the collagen turnover rates are higher for females than males. It…

Read More