The new OptimAAte amino acid formulation provides the amino acids that are needed for exercise when the body needs them. This new generation product challenges the traditional pre-workout supplements that take a “shotgun” approach to nutrient support for exercise by including multiple components. These old-style  compositions include energy metabolites and plant extracts in the hope…

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Testimonial from Jo in South Australia: As a sufferer of Chronic Fatigue Syndrome I have found amino acids to be an essential part of my treatment regime. I have had many tests for amino acid levels in my urine and they have always shown I require them. Before regular supplementation I was bedridden, very fatigued…

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Sick

With the coming of the flu season and the arrival already of Coronavirus (COVID-19) on our shores, we stress the importance of keeping not only good hygiene but also maintaining strong immunity.  It is your immune system that will combat and defeat these infections.   It does this by making millions of copies of its defensive…

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This summer has been extremely hot and the challenge for maintaining good health is keeping up with hydration. When you are working in the heat or exercising, you can lose litres of sweat every hour and hydration becomes important . You can easily lose litres of fluid just sitting and surviving a day of heat…

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Athletes can lose 2L of fluid per session through sweating dependent on factors such as: Type of exercise Exercise intensity Body type and size Female vs male Level of fitness Ambient temperature Workers in prolonged hot conditions can lose 12L per day and thus it is vital to rehydrate when carrying out exertion under hot…

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Collagen is the most abundant group of structural proteins found in the body. Different types of collagen are found in numerous types of soft connective tissues including: Cartilage, ligaments and tendons Skin and muscle tissues Blood vessels Gastrointestinal tract Bones Evidence has emerged that the collagen turnover rates are higher for females than males. It…

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Boosta

Breakthrough Equine Exercise Recovery Product InnovAAte have teamed up with a western Sydney horse feed and supplement company to produce a world-first exercise-recovery product for horses. Hugh Dunstan, InovAAte’s CEO began researching how amino acids were lost in sweat during exercise in 2014. Together with Horsepower Feeds & Supplements, Hugh then developed a product to…

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