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Time To Get Out

Having spent three decades in labs researching amino acids, we felt that it was time to get out and put our findings to good use in society.  Amino Acids are the building blocks of life - our InnovAAte products have the potential to impact so many lives in a very positive way. Hugh Dunstan, AMINO MAN, 2019

Our Mission

The InnovAAte mission is to be a socially concise and ethical company, forming open and transparent relationships with all our stakeholders to help society become healthier through our research, product development, education and sales of next generation Amino Acids.

Our Vision

In a collaborative ecosystem the InnovAAte team works closely with our partners, continuously producing research, products and services advancing the opportunities for InnovAAte health, exercise and recovery applications to be sold around the world in an ethical, professional and financially sustainable manner.

Our Values & Culture

Life – Life is at the centre of InnovAAte. Our work directly relates to helping fulfill healthy and productive lives.

Integrity – InnovAAte is a company founded by accomplished and respected scientists. Integrity; honesty, trustworthiness, regard for the scientific record and fact are etched in the DNA of InnovAAte and will always underline our approach to business and working with our customers, partners, employees and in the creation of our products and services.

Customers - Our commitment to customers is to always listen, be respectful and always deliver on our promises.

Stewardship – As world leading researchers of Amino Acids we have an obligation to protect, educate and encourage the use of Amino Acids in safe ways which can improve people’s lives.

Sustainable Management – We are supporters of sustainable business management and will always partner with organisations who have aligning values.

Team – We are a team, from within our company, to our business partners and customers. We will always be looking to Build a Positive Team and Family Spirit within the InnovAAte ecosystem.