Partnerships with InnovAAte

InnovAAte is keen to form partnerships with innovative technology companies, sporting groups, gyms and associations interested in promoting exercise and a healthy lifestyle. Our InnovAAte team have decades of research experience in understanding issues around sweating, hydration, amino acids and electrolytes. We can work with groups to answer questions and provide resource links for understanding how amino acids can help with maintaining muscle mass. Below are our current partnerships:


Susan Harbers: Accredited Health Coach and Certificate 4 in Training

I am excited to join forces with Innovaate, a brand that aligns perfectly with my mission to empower individuals to lead their healthiest lives. I firmly believe in the notion that 'lifestyle is medicine,' emphasizing the significance of nourishing our bodies with whole foods, staying active, prioritizing quality sleep, and fostering meaningful connections with others.   Whether you're an avid fitness enthusiast or find yourself in a whirlwind of daily activities like myself, Innovaate's unique supplement is designed with you in mind.

Innovaate’s approach is simple yet powerful:  focus on replenishing the amino acids that are most depleted during your daily grind. This becomes even more critical if you're actively engaged in exercise or in a warm climate, as these factors can intensify the loss of essential amino acids.

By following our recommended regimen of replenishing HDAA along with the right balance of fluid and electrolytes, you can maintain not only your muscle mass but also your hydration levels.

In collaboration with Innovaate, I am keen to champion this holistic approach to health, ensuring you have the necessary support to keep your body and mind in peak condition. Together, we'll unlock your potential for a healthier and more vibrant life.

Find out more at the Health and Wellbeing Website


Karl Versteeg: Groundwork Fitness and Strength Training 

Karl Versteeg is a certified strength coach who started Groundwork Fitness as a strength club that is welcoming, hygienically clean and full of interesting people. The club includes a few creature comforts like a coffee machine plus top-quality equipment. Karl wants more people to try strength training, because we know that walking and running isn’t enough to keep you in peak physical health (that’s why the Australian Physical Activity Guidelines recommend strength training at least twice a week for all adults).


By lifting weights, you’ll experience a whole range of health benefits, including:

  • Better mobility and balance for everyday activities
  • Improved bone and joint health
  • Reduced risk of developing lifestyle diseases
  • Better musculoskeletal health

There will be a high demand to build muscle mass when you embark on a weight training program and our OptimAAte and ElectrAAte products can help you on this journey:

  • OptimAAte can be taken daily to provide you with the amino acids that you use most during daily exertion and can help maintain muscle mass during your weight training journey.
  • ElectrAAte contains the amino acids plus electrolytes and can help maintain hydration and muscle mass when you take it during and after the workout.

Find out more at Groundwork Fitness.


Technology development: Point of Care Testing (PoCT)

With more than 10 years of experience in managing PoCT (Point of Care Testing) Services, we are committed to helping healthcare providers looking to adopt PoCT solutions to improve patient care or for an improved patient experience. 

We are truly connected to the medical technology industry and have a number of technology partner agreements in place to ensure we can help people find the best technology to suit their needs.  We understand the importance of managing all parts of the testing process and connecting test results with clinical decision-makers to inform their treatment options. We also believe that there are nutritional supplements that offer value when a test indicates a level of deficiency or the need to restock.



Supporting Regional Sport: The Wanderers Rugby Football Club


These products are designed to help replenish amino acids lost in sweat during rugby games and is ideal for amateur and professional athletes. InnovAAte has provided presentations to the club and offers significant discounts for club members. We are keen to promote their use in a wide range of sporting applications and we are offering significant discounts to participating sporting clubs and groups. Don't miss out - contact us now for information on how your club can benefit.

The ElectrAAte supplement can be mixed with water to replenish the fluid, amino acids and electrolytes lost in sweat during the game.  

Local science supporting local clubs -  No other products come with the science credentials.