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InnovAAte products are designed from the outcomes of scientific research.  Learn how InnovAAte products are helping people from all walks of life

OptimAAte & ElectrAAte

In July 2019 InnovAAte enters the market with two foundation, free form amino acid formulations which are the product of 3 decades of research 

OptimAAte™

The new generation of amino acid supplements have been specially formulated to replenish a select group of amino acids, which have been shown by scientific research, to be in highest demand during daily exertion and recovery.

ElectrAAte™

The OptimAAte original blend combined with electrolytes is specifically designed to address the amino acid and electrolyte losses during high demand, physical activities or living and working in hot climate environments.

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InnovAAte products are batch tested for WADA banned substances by an independent laboratory.

Who are InnovAAte Amino Acids for

The simple answer is everyone.

InnovAAte's underlying research shows that we are all losing excesses of key amino acids from daily exertion. These losses of fundamental amino acids are exacerbated during illness, illness recovery, physical trauma, fitness training, sport and intense events that subject the human body to stress.

The body cannot ingest or process foods during intense exercise periods and will thus switch on the catabolic response to break down muscle proteins to supply the amino acids required to support the exercise. In a similar way, if the body needs more resources to fight infections or recovery from injury, then the catabolic response can be used to provide an endogenous supply of amino acid resources.

The scientific rationale behind the InnovAAte products is to replenish those amino acids that are lost in the greatest quantities during exercise and exposures to warmer climate conditions. This strategy was designed to ultimately reduce the demand for the body to operate the catabolic response, and thus help maintain muscle mass and support a more efficient recovery from exercise.

Maintaining a healthy balance of amino acids can be critical for optimising well-being, vitality and performing at your best.

Key functions of amino acids

Key Functions Of Amino AcidsAmino acids are best known as the components used by the body to build proteins.

Some key amino acids are used in very high proportions in the synthesis of specific proteins.

  • Collagen, for example, is the most ubiquitous family of proteins in the body where it is found in muscles, connective tissues, blood vessels and bones. The collagen is unique since approximately 1/3 of the protein structure is comprised of the amino acid glycine.

Some amino acids are used in greater abundances than others to support the metabolic process that underpin the healthy functioning of the body. For example:

  • The synthesis of the key components of DNA
  • Immune function
  • Nerve transmission
  • Folate metabolism
  • Maintaining skin moisture

Professional Athletes

InnovAAte For Professional Athletes

Our products are designed from the outcomes of scientific research. 

Professional athletes have extensive periods of training designed to maximize fitness and performance capability.

There is a real opportunity to reduce the endogenous breakdown of muscle proteins during the exercise and recovery periods by replenishing those amino acids that are lost at the faster rates. This can be achieved by taking the fundamental amino acids during and/or immediately after the exercise.

Why reduce catabolism? The more the muscles have to break down and re-synthesize proteins to support the exercise, the greater the chance of losing muscle mass. There will also be a greater risk of experiencing muscle soreness and damage.

If the key amino acids are supplied at the critical times during and/or immediately after exercise, then there could also be benefits in improved recovery times. This is especially important if your sport involves multiple events over the course of a day, or over many days.

The InnovAAte amino acids do not need to be digested and can be directly absorbed for use by the body. They have been batch tested for WADA banned substances by an independent laboratory.

Amateur Athletes

InnovAAte For Amateur Athletes Small, targeted quantities of key amino acids have a significant impact.

Some of the key targets for amateur athletes are to build fitness and strength as well as achieve an overall improvement of wellbeing and vitality. Sometimes this is associated with trying to reduce weight and develop leaner bodies.

All these activities can cause pain and sometimes discomfort! Unfortunately, there is no easy solution to this but there can be ways to minimise the discomfort and assist in achieving your goals for body shape and weight.

When you are exercising or competing, you cannot eat and, even if you could, the operation of the digestive system is much reduced, as blood is diverted to the muscles to provide oxygen + nutrients and remove carbon dioxide + other waste products. The body activates the “catabolic response” which is a process of breakdown of muscle proteins to provide the amino acids necessary to support the exercise activities.

There is a real opportunity to reduce the endogenous breakdown of muscle proteins during the exercise and recovery periods by replenishing those amino acids that are lost at the faster rates. This can be achieved by taking the fundamental amino acids during and/or immediately after the exercise.

Why reduce catabolism? The more the muscles have to break down and re-synthesize proteins to support the exercise, the greater the chance of losing muscle mass. There will also be a greater risk of experiencing muscle soreness and damage.

If the key amino acids are supplied at the critical times during and/or immediately after exercise, then there could also be benefits in improved recovery times. This is especially important if your sport involves multiple events over the course of a day, or over many days.

The InnovAAte amino acids do not need to be digested and can be directly absorbed for use by the body. They have been batch tested for WADA banned substances by an independent laboratory.

Recovering from Illness or Injury

InnovAAte For Recovery From Illness Or InjuryThe road to recovery from illness, sickness or injury is taxing on your body in a number of ways. 

When you have an infection, the body needs to build proteins for the immune defense at a very fast rate. To get the necessary amino acids it needs to do this, the body instigates the catabolic response and there is a high level of protein breakdown. The amino acids released are then used to make the immune proteins. 

The requirement for amino acids is enormous and amino acid supplementation will be of great benefit.

General well-being and vitality

InnovAAte For General WellbeingCertain amino acids are lost in the sweat and in much higher concentrations than other amino acids which means there is a high demand on their replenishment from either the body’s reserves or ingestion.

If you have a long day getting kids ready for school, commuting to work, working, exercising, skipping meals, cleaning the house, getting prepared for the next day, then this amounts to long periods of activity which utilizes energy and body resources.

Often the fast food, snacks or meals don’t specifically replenish precisely what you need as you need it, and so the catabolic response continues to break down body proteins to supply these key components.

If we can minimize the need for protein breakdown in the body, then there is a better capacity to maintain muscle condition and this can help reduce fatigue and soreness. 

Reducing the amount of protein breakdown means less work has to be done by the body to replace it. Recovery from the daily exertion should be quicker and more efficient. 

Vegans and Vegetarians

The InnovAAte supplements are all vegetarian and vegan friendly. Under some circumstances, especially if vegetarians are undertaking strenuous training programs, they may not be receiving appropriate replenishment of some of the fundamental amino acids that have been shown to be lost in high quantities in the diet.

An example of this is the provision of histidine which is vital for the formation of  hemoglobin. The provision of this amino acid in the InnovAAte products is an important factor for supporting highly active vegetarians.  

Women

Our research has indicated that females can be susceptible to losing more than 1.5 times more amino acids per litre of sweat than males.

A sedentary day under warm conditions would typically lead to a sweat volume of around 500mL to 1 L. Increasing exercise or exertion, especially in warmer climates, can lead to sweating rates of 1-2L per hour. 

This would mean that the females have a much higher capacity to lose significant quantities of amino acids through sweat compared with males when they increase exercise intensity or spend more time in warmer conditions.

Females would thus be more susceptible to experiencing fatigue with slower recovery rates from exercise.

Replenishment of fundamental amino acids lost at the faster rates could provide beneficial outcomes in terms of well being and vitality. 

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InnovAAte products are batch tested for WADA banned substances by an independent laboratory.