S.L (NUBC): Great products that have definitely been improving recovery. OptimAAte bakes in bread easy enough and ElectrAAte is great during training. Hugh is extremely knowledgeable and helpful which made the switch from other products super easy.

The product is absolutely great, I love it in my bread, you can’t taste it at all, and during the workout, the ElectrAAte is amazing.




R.H. (NUBC): Great product, brings a new level of specific refuelling that I’ve felt effect my training. The confidence of knowing you are getting what your body needs is enormous.

O.M. (NUBC): Amazing products backed by insightful science. Hugh absolutely knows his stuff and has been incredibly helpful. Would highly recommend.



D.C.(NUBC):  Great product that I would highly recommend. Hugh really knows his stuff and was so helpful.