Whether you’re chasing a PB, powering through a job site, or navigating the changes of midlife—InnovAAte is for you. Our performance nutrition supplements are backed by over 30 years of research into the amino acids your body loses most through sweat, stress, and exertion. Because your body deserves targeted support, not generic sports drinks.
Endurance Athletes
For runners, cyclists, and anyone who trains hard—ElectrAAte® provides amino acid–powered hydration to help you go further, bounce back faster, and reduce fatigue.
Midlife hormonal fluctuations bring new physical demands. Our clean, caffeine-free formulas replenish what your body loses to help you stay hydrated, energised, and resilient—every day.
For those on the tools all day, ElectrAAte® restores what’s lost in sweat—supporting muscle recovery, mental sharpness, and energy without the sugar or crash.
Whether you’re cycling, rowing, walking, chasing grandkids, our science-backed formulas support your energy, hydration, and recovery for your stage of life.
We’re not a marketing company—we’re a science company. Founded by world-renowned scientists who made a breakthrough discovery in 2014—quantifying amino acid loss in sweat—InnovAAte is built on decades of research into protein metabolism and recovery. With over 275 peer-reviewed publications between them, our team continues to lead the way in amino acid science.
Our products are scientifically formulated to replenish what your body loses through exertion, backed by clinical research and intensive analyses of sweat and blood composition data. To ensure safety for professional athletes and workplace employees, our products are HASTA-tested and confirmed clear of WADA-banned performance-enhancing drugs.
Whether you're chasing a personal best, enjoying the outdoors, managing midlife hormone changes, or just keen to keep moving and embrace an active lifestyle, InnovAAte products support your body when it matters most.
Because recovery isn’t just for athletes—it’s for anyone whose energy, strength, or resilience feels harder to maintain with age.
No fluff. No hype. Just proven performance nutrition, crafted in Australia.
Our Products
ElectrAAte®
Optimising performance and recovery means fuelling your body with the right nutrients to sustain energy, protect muscles, and restore function—minimising downtime and maximising gains. Whether you’re mid-race or midlife, amino acid-powered hydration matters.
HDAA helps rebuild the foundation of your body’s performance—restoring key amino acids that build energy systems, accelerate recovery, and support resilience from the inside out. Ideal for managing daily stress, supporting hormone health, and bouncing back stronger.
Level-up your performance nutrition and recovery with our ultimate hydration and recovery bundle. ElectrAAte® fuels your session, OptimAAte® rebuilds post-exertion. Great for endurance, hormonal support, or busy weeks that don’t let up. Plus, get greater value when you bundle.
Learn the science behind better performance with our free eBooks and guides. Discover how High-Demand Amino Acids (HDAA) support hydration, recovery, and resilience—and why understanding your sweat matters.
InnovAAte products contain six High-Demand Amino Acids (HDAA)—the amino acids most rapidly lost through sweat, stress, and exertion. Each one can play several vital roles, including:
Building energy systems and fast tracking recovery
When you sweat, your body loses more than just water.
It loses key amino acids—the tiny building blocks your body needs to repair muscle, build energy resources, support your immune system, and keep you performing at your best.
These are called High-Demand Amino Acids (HDAAs)—and your body burns through them fast when you’re under physical stress, like exercise, illness, or heat.
Here’s the catch: Two of these amino acids are essential—your body can’t make them on its own. If you don’t get enough from what you eat or drink, your body starts breaking down muscle to get them — putting your performance and recovery at risk. Although the body can make the other four HDAA, it can't always keep up with demand during exercise and an active healthy lifestyle. So again, your body starts breaking down muscle to get them.
And what about other sports drinks and protein powders? They don’t replace these HDAA fast enough—or at all. Protein powders need to be digested, which means support is hours away.
InnovAAte is different.
We use free-form amino acids your body can absorb right away—no digestion needed. That means less breakdown of muscles and therefore faster recovery, less soreness, and more energy to do the things you love—without running on empty.
Great product, brings a new level of specific refuelling that I've felt effect my training. The confidence of knowing you are getting what your body needs is enormous.
— Rowan Hislop
The OptimAAte is great! It definitely gives me more energy in daily life - if I don't use it I find myself getting tired and exhausted much more often. It's also really refreshing when playing sport, especially soccer! And it helps me make it through the next day, whether it's a day of work or a day of hiking, after I've been up half the night doing astrophotography!
— Kristen McEwan
Great product, massively decreases my recovery times and overall level of fatigue after long runs or strenuous exercise.
— Damon Baker
I recently spent two weeks in Borneo, the weather was humid, I lost copious amounts of fluids sweating. I was becoming dehydrated and run down. One dose of ElectrAAte and I was feeling rehydrated and ready to tackle our adventures. Highly recommend!
— A. Williamson
One of my friends recommended these products . They have been great for hydration and muscle recovery after workouts. Who knew amino acids were that important 😊
— Gurvinder Singh
Have been using ElectrAAte® as my daily go to for hydration for three years now. It helps in recovery from my two hour gym sessions
— Karl Versteeg
I have found having InnovAAte products in my drink during the day not only boosts my energy levels throughout the day it also provides me with a good sleep during the night.
When it comes to muscle recovery supplements, most people think of protein shakes, BCAA powders, or electrolyte drinks. While each has its place, they don’t replace what the body truly loses during exercise. Groundbreaking research by InnovAAte’s founding scientists, Professors...
Unlike traditional BCAA, HDAA support energy restoration, tissue repair, and metabolic balance. Our research shows they’re used and lost in far greater amounts during exercise — and replacing them is key to faster recovery and better endurance.
As women reach their 40s, energy levels, recovery time, and overall resilience can begin to shift. Hormonal changes, increased sweating, and metabolic slowdown make it harder to stay active and feel strong.
